Public 2.0. Social Networking, Nonprofits, and the Rhetorical Work of Public Making by Phyllis Ryder

Much of the scholarship that explores the democratizing potential of the Internet begins with an assumption that ideal public discourse will appear as on-line deliberation; it seeks out discussion forums on issues-based and community-oriented websites to examine whether strangers come together in these spaces to deliberate about public concerns. This article questions the focus on deliberation by looking at the social networking practices of a local non-profit. Miriam’s Kitchen, which serves meals to homeless individuals in Washington DC, actively engages many followers and fans through their Twitter and Facebook feeds, but their social networking does not set out to encourage deliberation among homeless and housed people. Nevertheless, the essay argues, their on-line rhetorical work should be understood as the work of public-formation. The essay analyzes the local contexts and participants—including, in this case, the constantly public lives of chronically homeless individuals—and considers how social networking offers people a new tool in public formation: the power of circulation.

Link to PDF