Recent research suggests that climate change is a “tribal” issue. That is, some audiences deny the reality of anthropogenic climate change because of their group identities, not because they misunderstand the science. In this essay, I offer a case study of two Christian climate science communicators and their efforts to persuade religious and conservative audiences who are skeptical of the need to respond to climate change. I analyze three of their rhetorical moves that may be of interest to those who teach and practice public rhetoric. As I analyze these moves, I consider both their persuasive potential and tradeoffs.
A Journal of Community-Engaged Writing and Rhetoric