(Un)civil Discourse in Nonprofits’ Use of Web 2.0 by Robert W. McEachern
As more nonprofit organizations take advantage of the ease of creating an online presence, they need to understand the fundamental nature of Web 2.0: its interactivity between writers and readers. The “(un)civil discourse” that often comes from such interactivity results in an inherent lack of control for writers and their organizations. However, the nonprofits that…
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